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Welcome to Certified Pre-Owned Listing.
In a market that has turned 180 degrees over the last two years, sellers and agents
are competing more and more for fewer and fewer buyers. Some sellers are paying
higher agent commissions, giving away cars and other material incentives and some
are even replacing roof coverings prematurely just to sell their homes! Agents are
EVEN giving listings back or turning them down because of the market conditions,
or because of the sellers unrealistic perception of the home's value!
As the market has tightened recently even more, we have seen buyers no longer interested
in these incentives, but more interested in the renegotiating process after
their inspection is done. Buyers are looking for ways to knock every dollar off
the asking price they can. As a result, sellers are being subjected to excruciating
renegotiation processes. Many sellers have had to reduce the asking price of the
home by thousands just to keep the deal together. Many are fixing repairs outside
the real estate contract to keep the buyer happy. In all, it is costing sellers
thousands of dollars. Much more than if they had their home inspected before any
contract was accepted.
How can you help them?
As we all know, prelisting inspections, if done correctly are an excellent way to
disclose the true condition of any home for sale. They can eliminate 11th-hour headaches,
additional repair expenses, cancelled contracts and much more! In all, they give
buyers the peace of mind they deserve when buying a home. Again, if done correctly.
With the market downturn, agents are beginning to acknowledge this and many are
finding out that it is far easier to sell a pre- inspected home than one that is
not pre-inspected. In some cases, pre-appraising the home can also help with communicating
the true value of the home to the seller. By knowing this information, sellers are
keener to adjust their asking prices accordingly. These proactive approaches by
agents are without question reducing the number of listings they are either turning
down or giving back and increasing the probability of faster sales! You can
offer your agents a way to sell their homes FASTER!
Under the Certified Pre-Owned Listing Program, Inspectors who conduct inspections
are able to help their sellers and agents with the sale of the home by marketing
a product that has met minimum rating criteria. For homes to be listed online, they
must have passed the rating criteria in the CPOL technology!
This program is exactly that, a complete PROGRAM for you, your agents, sellers and
even the buyers! It is not simply an inspection with a sign in the front yard. These
signs mean NOTHING to your buyers!
Other concepts are popping up left and right, but NONE compare to the technology
and marketing power CPOL can give to your agents and sellers.
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